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  • Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Adwords,   Naver has also developed its own PPC platform called “Search Ads”. But how does this platform work? From a PPC operational perspective, I’ll discuss the pros and cons of working with Search Ads, in comparison with Google Adwords. First of all, let’s take a look at the benefits.


  • Company Director, Dr Sam Chen, ever published this post in Webcertain Blog to compare Google PPC and Baidu PPC to see their similarities and differences, and also discuss the pros and cons of working with Baidu PPC. Below is the post details.


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