Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Adwords, Naver has also developed its own PPC platform called “Search Ads”. But how does this platform work? From a PPC operational perspective, I’ll discuss the pros and cons of working with Search Ads, in comparison with Google Adwords. First of all, let’s take a look at the benefits.