10% VAT reimbursement coupon
A 10% VAT reimbursement coupon will be issued a month after the pre-payment. This is basically tax being reimbursed to overseas businesses. But advertisers must remember to activate the coupon before its expiry date.
Excellent services from Search Ads account manager
Search Ads has an Online Sales Team that provides excellent services for clients, its account managers are always helpful, you can ask them for help for any questions, and can always timely get answers from them.
Limitations of Search Ads
In my opinion, Adwords is the best PPC platform in the world. Benchmarking it with any other PPC platforms will show you a lot of limitations, so Search Ads shouldn’t be embarrassed by these. Let’s take a look at them.
Not easy to set up an account in Search Ads
In Adwords, users can set up a new Adwords account in minutes however, it is a very different process in Search Ads. Before you open a new account, your website will be inspected by the screeners of Search Ads and if it isn’t compatible with their browsers, you’re simply not allowed to open the account! I’d also add in here that Naver requires a business license in order to open an account.
You cannot advertise different websites in one account
In AdWords, you can advertise different websites in one account as long as they are in separate campaigns. However, in Search Ads, you cannot do so even if the websites are owned by the same client.
No daily budget control in the campaign level
Adwords has a daily budget setting in the campaign level, which is very helpful for you to effectively control the daily spend of each of your campaigns, and keep them running as long as required.
However, Search Ads doesn’t have such a setting in the campaign level. It provides a daily budget control in the group level. This might seem an acceptable solution for you to control the daily spending, but could be a long-winded task if you manage a campaign that has more than 40 groups. It can be a big challenge to get the most out of your campaign by allotting budgets between so many groups based on search traffic fluctuation. One day, I took over an existing Search Ads account, and noticed that, the account still had enough money, however, unimportant keywords were receiving exposure, when priority keywords weren’t. The reason was that the group containing the priority keywords already used up its daily budget, and other group didn’t. If there was a daily budget control in the campaign level, this problem would not occur Or if you are lucky enough, and have a campaign that is always under spending, you may simply let it go, and not even bother to set daily budgets for groups.
Only exact match type can be used
In Adwords, a search term may trigger a ad exposure by matching itself with a keyword in four ways: broad, broad match modifier, phrase and exact. However only one way (i.e., exact match) can be used in Search Ads, so some potential ad exposure and possible clicks driven by broad, broad match modifier and phrase matches are lost. To minimise lost impressions, any keyword research for Search Ads has to be very thorough to ensure all variations of search terms are covered.
You cannot do SQRs by yourself
Because only exact match type can be used in Search Ads, all search terms you can get are same as the existing keywords. You have no chance to do search query reports as you can in Adwords to identify new keywords and negative keywords. However, Naver’s Online Sales Team has historical search records which contain some search terms that are different from your existing keywords and they can help to identify and suggest new keywords for you.
Only one-to-one relationship between keyword and Ad
Within an Adwords ad group, an ad may be triggered for exposure by any one of the keywords, so there is a much more flexible relationship between keywords and ads. You can easily add (or remove or pause) any keyword (or ad) to (or from) the ad group, without affecting the whole group.
However, in a Search Ads group, there is a one - to - one relationship between every keyword and ad. In other words, a keyword is exclusively related to an ad, and vice versa. If several keywords have to use the same ad and same landing page, you need to copy the ad and destination URL several times, and link each copy with each of the keywords. So, for a campaign with thousands of keywords, this can be very time consuming. Furthermore, if you add a keyword to the group, you will have to add a corresponding ad as well.
The above mentioned one-to-one relationship between keyword and ad makes it very inconvenient to do A/B test in Search Ads.
If you prepare two Ads for one keyword, and want to test which one could bring more clicks or conversions, you cannot test them concurrently, as you can in Adwords. You can only test one ad at a time, so have to keep one paused for a defined period and then switch them in order to compare performance.
It is very inconvenient to do the test, and also not easy to compare the two ads’ performances to draw a convincing conclusion on which one is better, because the performance data comes from different time periods.
No automatic bidding
Adwords has automatic bidding. You can also set automate rules for campaigns, ad groups, ads, and keywords, so that some changes (e.g., increase or decrease daily budget for campaigns, pause ad groups or ads, increase or decrease bid for keywords) can be automatically done as certain conditions are met. However, Search Ads doesn’t have automatic bidding, you can only do manual bidding in the system. If you dowant to have automatic bidding, you may contact Naver’s Online Sales Team, and ask them set up automatic bidding (e.g., always position No.1) internally for your chosen keywords.
Not so easy to manually change an individual bid
In Adwords, if you want to manually change an individual bid, you just simply move your cursor over the bid, then click, input a new bid, and press enter, and it’s changed. However, in Search Ads, the process of changing a bid is much longer and complex.
For manual bidding, very limited option for making bulk changes to bids
Adwords provides several options for bulk edit to bids, for example, increase or decrease max cpc by percentage or value; raise to estimated top – of – page bid or first page bid; set max cpc to certain bid value. You can make bulk changes to bids across groups or within a group. However, in Search Ads, you cannot make bulk changes to bids across groups. Within a group, you can only make bulk change such as from “all rank no.1” to “all rank no.2” for your chosen keywords.