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Yandex PPC

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Russian search engine market share

In Russian search engine market, Yandex holds 73% of the market share, others 27%. So Yandex is No.1 search engine in Russian. We can provide PPC services in all the platforms for you. Specifically:


  • Yandex search, display and brand search
  • Russian Google Adwords


The following introduction will focus on Naver PPC, Daum is similar to Naver.


Advantages of Yandex PPC

In comparison with Google Adwords, Yandex PPC has benefits below. 


Show current rank for keywords

Adwords only shows you the average ranking position for keywords, however, Yandex PPC displays not only the average position but also current rank. It is very helpful for you to avoid “blind” bidding.


Can show you how much you should bid for your chosen position

Again, exact match type only makes Search Ads able to see exactly how many bidders are competing for the same keyword, and can easily work out how much bid you should set for a specific position.


10% VAT reimbursement coupon


Excellent services from Yandex PPC account manager


Limitations of Yandex PPC

Adwords is the best PPC platform in the world. Benchmarking it with any other PPC platforms will show you a lot of limitations, so Yandex PPC shouldn’t be embarrassed by these. Let’s take a look at them.


  • Not easy to set up an account in Search Ads
  • You cannot advertise different websites in one account
  • No daily budget control in the campaign level
  • Only exact match type can be used
  • You cannot do SQRs by yourself
  • Only one-to-one relationship between keyword and Ad
  • It is very inconvenient to do A/B test
  • No automatic bidding
  • Not so easy to manually change an individual bid
  • For manual bidding, very limited option for making bulk changes to bids
  • No conversion metric shown on bidding dashboard
  • Limited label function
  • No filter and segmentation functions
  • No editor for offline campaign management
  • Limited option in customising reports



Our Yandex PPC management services

Our Yandex PPC management services will include but not limited to:


  • Yandex account openning
  • Account structure development
  • Russian keyword research
  • Long tail keyword development
  • Keyword grouping
  • Exclude negative keywords
  • Ad copywriting and optimization
  • Keyword quality score optimization
  • Campaign optimisation
  • Google analytics
  • Customised reporting